You're a champion on the outside, but struggling to become a champion on the inside. Let's change that.

"Learning is not enough. We must apply and teach others what we know."

Alicia realized at an early age that her academic abilities could provide an opportunity to live a life much different from the family struggles she was experiencing. She used her education to overcome the odds of childhood adversity and is committed to sharing what she knows so that others can grow. 

Alicia shares her personal and professional growth experiences through a variety of channels. Look below and see how you can grow by reading, listening, and learning from HER!


Group Coaching Programs


Sisterhood & Self-Care


Me Myself & HER Podcast


Live Like HER Blog


Frequently Asked Coaching Questions

What is the difference between coaching and therapy?

Therapy is a long-term process in which the client works with a licensed healthcare professional or therapist to diagnose and treat a mental illness, problematic behaviors patterns, thought processes, personality disorders, relationship issues, and emotions. Therapy focuses on healing, the subconscious mind, deep understanding of historical experiences, and managing the impact of past traumas and issues.

A life coach is not usually a licensed healthcare professional, but may have certifications or life experiences that qualify their ability to provide the service. A life coach provides a present and future focused partnership, goal clarity, the identification of obstacles, and action planning to achieve desired outcomes. A life coach does not diagnose or treat mental illness.

Is life coaching services covered by my health insurance?

Life coaching does not treat any physical or mental illness, so is usually not covered by health insurance.

Since you are a Licensed Professional Counselor, can I receive therapy and coaching services from you?

Mental Fitness Coaching is the only service provided. Although you will benefit from the expertise and insights of an experienced and licensed therapist, no form of therapy services will be offered.

How do I schedule an appointment with you?

To schedule your Getting Started Consultation, click the link below.

Getting Started Consultation

What if I need to cancel my coaching session?

Scheduled appointments need to be cancelled at least 24-hours in advance by emailing or by canceling/rescheduling through the scheduling link’s email confirmation. If your appointment is missed/cancelled without a 24-hour notice, the client will forfeit that meeting, and NO REFUND will be granted.

What is mental fitness coaching exactly?

Mental fitness coaching is training for your mind. It’s a focused process of conditioning your mind. Coaching will include strategies to improve your mental endurance and emotional harmony. Life is your training ground. The Mental Fitness Coach partners with you to strengthen your mental and emotional abilities, as you face the stressors, challenges, and uncertainties of life.

Can we meet face to face?

No in-person coaching services are provided at this time. Coaching meetings will be provided via a Zoom video conference or telephone only. You will receive a Zoom invite with a link, call in numbers, meeting ID and password.

After our meetings, will I be fixed?

You are not broken, so no fixing is provided or required. You are a Powerful Woman, in need of powerful methods, that lead to powerful changes. Mental fitness coaching does not fix; it educates, equips and empowers you to rise above your challenges and make necessary changes to become the best version of you. I can give you the tools, but it is up to you to use them to create and manifest the outcomes that you seek.

What if we are not a good fit?

I offer a complimentary 15-minute Mental Fitness Consultation, to ensure that working together is a good fit. I’ll only offer to work with you beyond that starter conversation, if I am confident you will benefit from our time together. Scheduling a consult is a no-obligation way to ask questions, learn more about what I do, and decide if mental fitness coaching is for you.

What can I expect from you as my mental fitness coach?
  • To respect you and the vision you have for your life
  • To support you as the leader of your life
  • To treat you as an individual
  • To challenge you when needed
  • To protect your confidentiality
  • To be present and prepared
  • To be honest-even when it’s difficult or uncomfortable
  • To tailor each session to what you need, not what I want to say or do
What topics do you coach on?
  • Mental and emotional resilience
  • Building confidence
  • Stress management
  • Healthy relationships
  • Self-esteem and self-care
  • Work-life balance
  • Coping with change and uncertainty
In what state(s) are you licensed to provide therapy?

Alicia Caldwell is a licensed professional counselor in the state of Nebraska.

Disclaimer: No form of counseling services or support, therapeutic advice or relationship, diagnoses, or clinical assessments are being provided or offered. If that type of service/support is needed or requested, a referral will be provided.